How to Migrate From Wix to WordPress Without Losing SEO

Wix does not offer a full export to WordPress, so a migration means rebuilding your design on WordPress, moving your content page by page and redirecting every old Wix URL to its new address. Blog posts can be imported in bulk through Wix’s RSS feed, but pages, forms, stores and most apps need to be recreated. Done carefully, with a full redirect map, you keep your Google rankings and gain a more flexible, fully owned website.

Quick answer: plan the new site, move blog posts with the RSS importer, rebuild pages and features, copy SEO settings, set 301 redirects for every URL, then point your domain to WordPress.

Why businesses move from Wix to WordPress

• More control. WordPress gives full access to design, code and site structure.
• Ownership. You can move a WordPress site to any host. A Wix site only runs on Wix.
• Plugins. WordPress has tens of thousands of plugins for bookings, memberships, SEO and integrations.
• Ecommerce growth. WooCommerce handles larger catalogues and custom rules more easily.
• SEO flexibility. Full control over URLs, schema and technical settings.

What transfers from Wix and what does not

Content	Can it be moved?	How
Blog posts	Yes, mostly	Wix blog RSS feed and the WordPress RSS importer, then a manual check
Pages and text	Yes	Copied page by page into the new WordPress design
Images and files	Yes	Downloaded from the Wix Media Manager and uploaded to WordPress
Design and layout	No	Rebuilt in a WordPress theme
Forms	No	Rebuilt with a WordPress form plugin
Wix Stores products	Partly	Exported as CSV and imported into WooCommerce
Bookings, members and apps	No	Replaced with WordPress plugins
SEO titles and descriptions	Yes, manually	Copied into an SEO plugin
Domain name	Yes	Point DNS to the new host or transfer the domain

Step-by-step: how to migrate from Wix to WordPress

1. Audit your Wix site

List every page, blog post, product and form, along with its URL. In Google Search Console, export the pages that get clicks so you know which ones matter most.

2. Set up WordPress and hosting

Choose reliable managed hosting and install WordPress on a staging address. Do not change your domain yet.

3. Rebuild the design

Wix designs cannot be exported. Recreate the look in a clean WordPress theme, or use the move to refresh the design. A block-based theme keeps editing simple for your team.

4. Import blog posts

Use your Wix blog RSS feed with the WordPress RSS importer to bring posts across, then check each one. Feeds may not include every post, featured images or formatting, so review titles, images, categories and links by hand.

5. Move pages, images and files

Copy page content into the new templates. Download images from Wix and upload them to WordPress, adding descriptive alt text as you go.

6. Rebuild forms and features

Recreate contact forms, bookings, newsletter sign-ups and other features with WordPress plugins. Test every form sends to the right inbox.

7. Copy SEO settings

Add each page’s title, meta description and headings to an SEO plugin such as Yoast or Rank Math. Keep the same wording on pages that already rank.

8. Build a 301 redirect map

Wix URLs often look different from WordPress URLs. For example, Wix blog posts usually sit under /post/, while WordPress uses its own permalink format. Map every old URL to its new address and add 301 redirects so visitors and Google land in the right place.

9. Launch and point your domain

Update your domain’s DNS to the new host, or transfer the domain away from Wix. Newly registered domains usually cannot be transferred for the first 60 days. Confirm HTTPS works on every page.

10. Check and monitor

Crawl the live site for broken links, submit the new XML sitemap in Google Search Console and watch rankings for 8 to 12 weeks.

How long does a Wix to WordPress migration take?

Site size	Typical timeline
Up to 10 pages	1 to 2 weeks
Up to 30 pages and 50 blog posts	2 to 3 weeks
Wix store with products	3 to 4 weeks

How much does it cost to migrate from Wix to WordPress?

Doing it yourself costs hosting plus your time. A professional migration includes the rebuild, content move, redirects and testing. Our Wix to WordPress migration service costs $490 for up to 10 pages, $890 for sites with a blog and up to 30 pages, and from $1,690 for Wix stores.

Common Wix to WordPress mistakes

• Switching the domain before redirects are ready.
• Relying on the RSS import without checking every post.
• Forgetting to rebuild forms and test where they send.
• Losing image alt text and SEO titles.
• Leaving the old Wix site live and indexable, creating duplicates.

From our projects: We moved an Irish corporate catering website from Wix to WordPress as a close visual recreation, giving the team more editorial control and room to grow.

What the research says: Google recommends permanent server-side redirects for every changed URL during a site move, kept in place for at least a year. (Source: Google Search Central on site moves.)

Get your Wix site moved safely

We handle the rebuild, content move, redirects and launch checks, so your rankings stay intact. See our Wix to WordPress migration service or our WordPress development team, or request a fixed quote.