Insights & guides
Real prices, timelines and checklists from our projects, checked against primary sources.
Ecommerce
A useful Shopify SEO checklist has three parts: check what Shopify already does for you, finish the work it leaves to you, and plan around the few things the platform will not let you change.
Platforms & CMS
Use WordPress Multisite when you run several similar websites with one team and want to update, secure and design them in one place. Use separate WordPress installations when the sites belong to different brands or owners, need different plugins, or might one day go their own way.
Performance & Reliability
Your hosting company is the first call: most deleted WordPress sites come back from the host's own backups. Here is what to try, in order, and what to do if no backup exists.
Platforms & CMS
For most small business websites, WordPress is the better pick: cheaper to build and run, and editable by your own team. Next.js is worth its higher price for app-like, high-traffic or developer-led sites.
Platforms & CMS
A custom WordPress plugin costs from $249 for one clearly defined feature and from $1,290 for integrations. Here is how to tell when building beats buying a premium plugin.
Search Visibility
How roofers, electricians, HVAC firms and remodelers get into the Google map pack: how Google ranks local results, profile setup that follows the rules, address choices, safe review requests, website needs and costs.
Platforms & CMS
Use WordPress.org if you want to own your site, install anything and choose your own host. Use WordPress.com if you would rather pay a monthly plan and have hosting and updates handled for you.
Search Visibility
Google Ads costs a small business whatever it chooses to spend, plus a management fee if someone else runs the account. There is no minimum, and you pay per click. The practical question is how much a lead costs in your market.
Performance & Reliability
If your WordPress site redirects visitors to spam, gambling or pharmacy pages, treat it as a hack until proven otherwise. The redirect often shows only to phones or to visitors arriving from Google, so your own checks may look fine.
Plan your website with clear goals, a realistic budget and scope: briefs, costs, redesign decisions and site structure.
Compare WordPress, Webflow, Shopify and other platforms by editing, ownership and migration needs before you choose or switch.
Guides to choosing an ecommerce platform, store costs, checkout, integrations and replatforming without losing sales.
Guides to technical SEO, AI search, redesign safeguards and launch checks, with honest advice and no guaranteed rankings.
Guides to planning web apps, client portals, integrations and automation, from first idea to a tool your team can rely on.
Guides to website speed, maintenance and recovery: find the real cause of problems and what can be restored when a site is lost.
We reply within one business day with questions or a written quote.
