How Much Does a Website Redesign Cost in 2026?

A website redesign usually costs $890 to $3,000 for a small or medium business site when one team designs and builds it. Design-only work in Figma, for your own developer to build, starts at about $490. Larger sites, online stores and redesigns that add features cost more. Protecting your search rankings should always be part of the price. This guide breaks down every cost line, gives a worked example and shows how to redesign without losing traffic.

Website redesign costs at a glance

Type of redesign	Typical price
Design only (Figma), built by your own developer	From $490
Redesign and build by one team	From $890
Custom-designed business site (up to 12 pages)	From $1,690
Larger site with bookings, memberships or languages (up to 25 pages)	From $2,990
Online store redesign	From $1,490 to $4,490+

Signs your website needs a redesign

• Visitors can’t quickly find what you do, what it costs or how to contact you.
• The site looks dated next to competitors, or doesn’t reflect your current brand.
• Pages are slow or awkward on phones.
• Updating content needs a developer every time.
• Your services or audience have changed since the site was built.
• Enquiries have dropped even though traffic hasn’t.

Refresh or full redesign?

A refresh updates the look of your existing site: colours, fonts, images and a few layouts. A redesign rethinks structure, content and often the platform. If the site works but looks dated, a refresh may be enough. If visitors can’t find what they need or the site is hard to update, a full redesign is usually better value. Our guide to website refresh vs redesign helps you decide.

What goes into the price

Cost line	Typical price	Notes
Design (Figma)	From $490	Key page designs approved before build
Build	Included in plans from $890	Up to 5, 12 or 25 pages depending on plan
Extra pages	$90 each	Beyond the plan’s page count
Content writing	$49 per page	New or rewritten copy
Speed optimisation	$249 to $990	If the new site needs extra performance work
Platform change	From $890	For example moving from Wix or Squarespace to WordPress
Ongoing care	From $49 a month	Updates, backups and monitoring after launch

A worked example: 12-page service business redesign

A professional services firm wants a fresh design, clearer service pages and better mobile performance. Its current site has 12 pages and four outdated service pages that need rewriting:

Item	Cost
Custom-designed redesign, up to 12 pages	$1,690
Rewriting 4 service pages	$196 (4 × $49)
Redirect mapping for changed URLs	Included
Total build cost	$1,886
Optional care plan	$49 to $199 a month

What makes a redesign cost more?

1. More pages and templates to design and rebuild.
2. A platform change, such as moving from Wix to WordPress.
3. New features like bookings, memberships or integrations.
4. Content work: rewriting pages or creating new images.
5. A large existing site, where every URL must be mapped and redirected.

Don’t let a redesign cost you your rankings

What the research says: Google recommends permanent server-side redirects from old URLs to new ones when URLs change, and keeping them in place for as long as possible, generally at least a year. (Source: Google Search Central.)

Most traffic losses after a redesign come from a handful of avoidable mistakes:

• Changing URLs without 301 redirects.
• Deleting pages that ranked or brought in links.
• Losing page titles, descriptions and headings during the rebuild.
• Launching without checking the new site on mobile.
• Forgetting to update the sitemap and internal links.

Our checklist on redesigning without losing SEO covers every step before, during and after launch.

From our projects: When we redesigned an IT services and training website, we mapped its existing pages to clear new paths for business buyers and learners, so visitors and search engines could still find everything.

A redesign checklist: before, during and after launch

Before

• Export a list of every current URL, plus the pages that bring the most visits and enquiries.
• Note current page titles, descriptions and the main keyword each key page targets.
• Decide which pages to keep, merge or remove, and where each old URL will point.

During

• Build and review on a private staging site, blocked from search engines.
• Keep or improve the titles, headings and content of pages that already rank.
• Test forms, phone links and checkout on real phones.

After launch

• Switch on the 301 redirects and spot-check the old URLs.
• Remove the staging block, submit the new sitemap in Search Console and watch for crawl errors.
• Compare enquiries and traffic against the old site for the first few weeks.

How long does a redesign take?

A small redesign usually takes about 2 weeks. Custom-designed sites take 3 to 5 weeks, and larger sites 4 to 7 weeks, once content is ready. See our guide on how long it takes to build a website for a week-by-week schedule.

How to budget for a redesign

1. Decide whether you need a refresh or a full redesign.
2. List the pages to keep, merge, add or remove.
3. Note any new features or platform changes.
4. Include content writing if your copy needs updating.
5. Make sure redirects and SEO checks are in every quote.
6. Add hosting, licences and care for the first year.

Get a fixed redesign quote

See our website design and redesign service or tell us about your current site, and we reply within one business day with questions or a written quote.