Book Discovery & Promotion Website Design

Project overview

Red Herring Reads manages a broad collection of book promotions, discovery content and opportunities for both readers and authors. The redesign needed to make that volume easier to navigate while retaining an engaging editorial character.

Attors restructured the experience in WordPress, improved the discovery journey and connected featured books, reader activities and author submission paths through a consistent interface.

Goals and requirements

• Make large book and content collections easier to explore.
• Separate reader discovery from author-oriented actions.
• Create stronger hierarchy for featured books and promotions.
• Maintain visual interest across varied editorial content.

Delivery approach

• Reorganized content around discovery, categories and audience needs.
• Designed reusable promotional and editorial page patterns.
• Integrated WooCommerce where commerce and offers were required.
• Optimized Elementor Pro layouts for responsive browsing.